The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It Jeffrey J. Fox

ISBN: 9786613957276

Published:

ebook

274 pages


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The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It  by  Jeffrey J. Fox

The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It by Jeffrey J. Fox
| ebook | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 274 pages | ISBN: 9786613957276 | 8.26 Mb

The Dollarization Discipline shows organizations how to effectively communicate the economic value created by their products and services. Every day, good companies suffer because they create financial value for customers but arent able to keepMoreThe Dollarization Discipline shows organizations how to effectively communicate the economic value created by their products and services.

Every day, good companies suffer because they create financial value for customers but arent able to keep their fair share. This is because most marketers cannot fully articulate the value customers get from their products, and the argument falls to the lowest common denominator - price. The solution is an approach to sales and marketing that goes beyond articulating features and benefits, but calculates the monetary gain a customer receives in exchange for the price paid.

This book offers step-by-step strategies for doing just that. Dollarization is simple in theory but complicated in practice. Authors Fox and Gregory include charts, how-to-steps, and dozens of real-life examples featuring leading companies that illustrate important techniques and help you shape an effective marketing and selling strategy.

This book offers strategies and techniques that will interest CEOs, marketing VPs, field salespeople, and everyone in between. Salespeople will learn how to handle price objections, shorten sales cycles, protect business from competition, get appointments, and more.

Marketing professionals will learn to apply Dollarization to new product pricing, market segmentation, even advertising and communications.



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